Entrepreneur Small Business Idea – Develop a Management Consulting Firm

This article will show you how you can start your own management consulting firm as an entrepreneur. Management consulting is a growing field, where you come in to a business with outside experience as a manager, survey the business and provide recommendations as to how the business needs to change its management structure. Read on to find out how you can start your own management consultancy.

If you have previous management experience, or you are a very avid student of management, this may be the right business for you to start. There are many businesses out there with fairly “green” managers that have come up through the ranks, but don’t have any formal training.

An organization is at the mercy of its management. If the managers are weak, lack in motivating or empowering employees, or they don’t understand the vision of the company, that organization may be in serious trouble.

As a management consultant, you will perform evaluations, observations of employees, look at overall structures of management, and finally give recommendations in multiple areas that require change.

You may need to tape record interviews with employees so that you can take notes later, and you will need enough management experience of some kind under your belt so that you can provide sound advice.

To get this business started you will need a computer, telephone, basic contracts and non-disclosure agreements. It is recommended that you start locally near your home, but ultimately this will be a business requires extensive travel as you visit businesses all over the world that need advice. As you get more clients you can expand your business to include multiple auditors that provide a company-branded report back to the client.

Social Media Marketing For Small Business Entrepreneurs

I was thinking the other day why I have enjoyed consulting with small business owners for so many years. Talk about reality shows. What is more real than talking to the person who created, owns and operates a business? They have made their dream a reality. It’s a whole different conversation and level of engagement from talking to a marketing or business development manager working for a small or mid-size company. I don’t mean to imply that the marketing or business development manager knows less about the company’s business than the owner. It’s about the level of passion for the business. Passion or entrepreneurial zeal, as we know, doesn’t always translate into being able to run a company successfully but I love to hear their story.

I enjoy the initial phase of a search engine optimization or pay per click management campaign for any new client. We call this the discovery phase where we gather quantitative and qualitative information about a business to lay the groundwork for the project. The more we know about what they do, how they do it, who they are trying to reach and what their goals are the better we can develop and implement a successful online marketing strategy for them.

One big difference I notice almost immediately when talking to an entrepreneur is the desire to talk about their business. You never have to worry about keeping the conversation going that’s for sure. Entrepreneurs love to talk about their business. It’s their passion. That’s why they are doing it. Many businesses, if not most, are built based on the personality of the owner and more often than naught these owners have an outgoing, engaging personality. That is why social media marketing can be so powerful for small business owners.

Social media marketing is not just about creating profiles on facebook, myspace, LinkedIn and other social media networks to try to create buzz and links to your web site. It’s about being actively engaged in the networks. Let people get to know you. Be real. Tell them about your business, why you do it and how you do it. Not from a sales and marketing stand point so it sounds like every other Tom, Dick and Harry selling the same thing but from your personal stand point – your personality – let it shine through. Just a warning here, if you are a real drone with a negative view point on the world this might not work. :>) Find people with the same interests as yours and participate in their discussions. It has to be a two way network for it to work best.

Are you thinking how in the heck am I supposed to find enough time to do this plus run my business? This is a valid point but if done correctly this can reap big benefits for your business. Millions and millions of people are participating in social media networks every day. Instead of actively participating in 4 or 5 determine which one best fits your desired demographic and focus predominantly on that one. Also, you might really enjoy it. Just talk about your favorite topic – your business.

Business Plan: Online Business

The evolution of Internet has produced tremendous opportunities to the people across the world and it had impacted the life of human kind in some way or the other. This has made online business the most popular business venture of today. Online business is similar to any other conventional forms of business, except that it is being done through internet. It’s also essential to make your Business on this kind of industry. We have come up of a list that can help you get started on your Business plan.

In creating a business plan for your online business the first logical step that you need to take is your business plan should have complete information on the implementation of your business idea. It should clearly indicate the details of who will be your target audience. You must work out exactly who you’re going to market to. You can target as large or small audience as you like, it all depends on you.

Second is how will you reach your audience. In today’s trend social media is the most easiest and convenient way to reach your audience. Social media such as Facebook, Twitter or Google+ are the most popular social medium you can use. If you own a website, you can do article writing, blogging, SEO, pay-per click or solo ads. This is what you called Traffic. Once the traffic increases to the website developed and designed, we could make the customers buy the product or service marketed by the website. Online Business is different from the conventional business only in the case of Business Platform, or otherwise all the principles for successful business like customer relationship management, customer delight, value for money, quality, and good after sales service support etc. are important in online business venture. But it is for sure that Internet is not the market place, where one can make quick money and the success of online business venture will greatly depend on the patience and ability to understand and capitalize on the large opportunity available in the ever-changing internet environment.

Finally, your business plan should also have your Budget or financials; even though you are running an online business it is also important to include your budget. You don’t need a fancy spreadsheet or pro forma financials but you do need to know how much money and for how long you will need to support your online business until it supports itself and you.

Unlike the conventional business, the business idea is the important aspect of online business and it acts as the focal point. All other aspects and processes of online business revolve around this idea. Once the business idea is generated, a strong Business Plan is to be prepared based on the business idea. The business idea can be anything like extending the conventional business to the online business mode, or to buy or sell any new product or service, or to become an advertising platform or to become a link in the distribution chain like a reseller etc. Every business starts with a strong business plan – it is the foundation and the building block of every company. A good business plan will not only be the blueprint of your business, it will also provide you with a good entry into many doors, including the door of investors and financial institutions. The due diligence of starting a company can be overwhelming.

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